Google Analytics Servies in Patna

WEB ANALYTICS

As per Gartner Group, "It has long been said you cannot manage what you cannot measure. Nowhere is this more true than on the Web – where examining what works and what doesn't directly influences the bottom line." – Quote serves well and truly in sync with Web Analytics value to Web. According to definition by WAA (Web Analytics Association), Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web usage. To be precise, Web Analytics is the study of visitor, navigation, and traffic patterns to determine the success of a given web site. There are two categories of Web Analytics – off-site and on-site.

Why do we need Web Analytics

In Web Analytics, each solution and service is playing a pivotal role in Online Marketing space. Within Search Engine Marketing campaigns, firm's "investment" can, and must, be broken down to an extremely granular level in order to assess- and more relevantly – maximize, your results. Contemporarily, Majority of the enterprises are focusing on marketing effectiveness, reducing reasons of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web Analytics helps to gain behavioral insight through various solutions. The Web Analytics approaches help firms to scrutinize visitors' interaction and trends, which in turn helps them to encourage and endorse their marketing strategies or promotional campaigns . Consequently, the intensified focus on online marketing and ads campaigning and upsurging e-commerce is one of the major drivers for the Web Analytics market.

Chief characteristics of Web Analytics

Measures and maximizes ROI
Streamlining Marketing strategies
Optimize conversions
Large-scale customer support
Identify Online revenue-enhancing opportunities

Aayam Infotech - WEB ANALYTICS Service provider in Patna

Define Objectives

Transform to Metrics

Customize web Analytics Tool

Analyze Data

WEB ANALYTICS