SEM (SEARCH ENGINE MARKETING)

EFFECTIVE STRATEGY

BEST KEYWORDS

OPTIMIZE WEBSITE CONTENT

MEASURE SUCCESS


SEM (SEARCH ENGINE MARKETING)


Search Engine Marketing
Why Search Engine Marketing ?

In today's Digital Marketing era, wherein diffusion of Internet across the Globe is increasing exponentially. Out of mammoth subscriber base of Internet, 89% Internet users regularly use search engine for their product and services, Internet has no longer been a niche marketing channel. In contemporary milieu, every penny a company spends on advertising is important. A great deal of planning and strategy goes into developing a company's advertising campaign. In this day and age, most companies realize the question is not whether they should advertise their business by Internet Marketing, but rather how they can do it best with the greatest ROI. Search Engine Marketing is an ideal approach, which is cost-effective and beneficial for business irrespective of sizes. Search Engine, widely known as SEM, promotes website by upsurging their visibility in SERPs through CPC (Cost-per-click) and and PPC (Pay-per-click) since most search ads are CPC or PPC basis.

Value added features of SEM :
  • Drive focused traffic instantly
  • Cost-effective
  • Easily and speedily executed
  • PPC/CPC campaigns compliment SEO and SMO activities
  • Running SEO and PPC approach ensures best ROI
  • Brand Equity